Louise has more than 30 years of experience as a conceptual creative in many varied disciplines – textile design, knitwear specialist/designer and yarn developer, product designer in textiles/knitwear/homeware/bodycare, photographic stylist and currently, trend consultant for TFG.
Ardent about the youth culture, especially skate and street (thanks to her 21 year old bmx rider and skater son), she currently handles the trend research and directing for Sportscene mens & ladies wear, as well as the active gym brand Totalsports, also mens & ladies wear, advising on colour, graphics, fabric, trims and silhouette etc.
Louise also directs Duesouth, an active outdoor homegrown brand, TFG Childrens wear – trend, colour, fabric and silhouette and the exciting @home division, advising on new trends for homeware and interiors.
With her impressive experience and unprecedented knowledge, Louise has the creative ability to direct any brand, reflecting the brand’s own identity, look and feel.