Role: Conceptualised the idea of a lifestyle market operating out of Elkanah House (private School) West coast. Responsibilities: Developed the corporate identity. Developed and sourced products and package design. Recruited other exhibitors and managed the market.
Started Up Country, a product design and development and manufacturing company. Role: owner and product design and developer specialising in trendy body ranges as well as homeware and food ranges (non Perishable). Packaging specialist and label design service. Clients: loads of Living, Congo Joe, The Kirstenbosch Shop, African Eco, Keedo Clothing, Old House Shop, The Beach House Hermanus, Naartjie Clothing and Loft Living. Highlight: designing my own range of bodycare called The Happy Gardener & Flower Girl.
For food, fashion, homeware and interiors. Styled shoots for Woolworths, Freddy Hirsch, Berry lane, Orley Whip, Johnson & Johnson and Safari Dried Fruit as well as Fairlady, WW Taste magazine and Ideas magazine. Role: organise and produce photographic shoots, sourcing, selecting models, clothing and backdrops and recipe development for food.
Opened my own lifestyle store DAKOTA, situated at Stuttafords Town Square and The Waterfront. Role: owner and product design and development. Responsibilities: conceptualised and developed ranges of crockery, clothing, soft furnishings, homewares, furniture, bodycare and showcased retro memorabilia. All merchandise was custom made to my specifications and produced 100% locally. I was well known for my innovative store design using retro kitchen dressers and deco chairs.